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2021
PDF
10 pages
~15 min
Creating a global design system
Evaluates the feasibility of standardizing design and development decisions across a global product portfolio.
Written during my MA in Digital Management at Hyper Island, this looks at whether the local design system I'd built for Marktplaats and 2dehands could scale into a global one for Adevinta's full portfolio, right after the eBay Classifieds merger. Walks through validation with my manager, the design system team, external design system specialists, and the company leadership team, and lays out where the local brand layers, tokens, and components need to stay local while patterns, pages, flows, and journeys can go global.