Using design thinking insights to reduce user experience debt

Identifies opportunities to resolve user experience debt through systematic, user-centric processes.

Written during my MA in Digital Management at Hyper Island, this is about a problem I kept seeing at Marktplaats: user research would surface small issues outside the scope of what we were testing, and those insights had nowhere to go. Walks through building a UX debt process from scratch, testing it on two real fixes, one a quick button color mismatch, the other a more complex iOS versus Android feature gap that got broken down instead of solved outright, then moving it into Jira as a proper team workflow.

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